DIME GLORY CHALLENGE
Event branding
Booklet Design
Mobile App
Environmental
Booklet Design
Mobile App
Environmental
I created an event campaign for the greatest skate contest of all time, including print materials, app design, and environmental design and activation.
Dime Montreal’s Glory Challenge is the antithesis to corporate skateboarding contests, based on vibes and stoke instead of judges and scoring. It’s held in Montreal’s Olympic Stadium, but infused with a tongue in cheek sense of spectacle that makes it feel more like American Gladiators.
After 2020’s lockdown delayed the contest a year, Dime needed to come out swinging in 2021 with a fresh look and feel for Glory Challenge that still felt rooted in their core brand.
I tapped the Glory Challenge’s iconic volcano imagery and created a fire motif that represents the explosive nature of the high-octane, high-fun events.
At the same time, I weaved in the construction concept through graphic elements like blue prints and construction signs.
Program Booklet
Mobile App
The mobile app allows attendees to have the schedule in their pocket, live feeds of events as they happen, and additional information about each event.
The mobile app allows attendees to have the schedule in their pocket, live feeds of events as they happen, and additional information about each event.
Augmented Reality
The app concept includes an AR filter. DIY skate spots in the shape of volcanos will be built in Montreal prior to the contest. When viewed through the app, they appear to erupt!
The app concept includes an AR filter. DIY skate spots in the shape of volcanos will be built in Montreal prior to the contest. When viewed through the app, they appear to erupt!
The Glory Challenge gives nods to is Olympic roots and volcanoes in its visual language, including a massive skateable “volcano” in the contest.
Jumbotron
Attendees with the app have access to the "smash button"—the more times people in the crowd hit the smash button, the higher the volcano-meter on the jumbo-tron goes!
Attendees with the app have access to the "smash button"—the more times people in the crowd hit the smash button, the higher the volcano-meter on the jumbo-tron goes!
