BOYS DO CRY

T-Shirt Graphics
Web Design
Flyers & Print Deliverables

Boys Do Cry is an evolving project about masculinity and gender. It started out as a design practice of creating t-shirt graphics that fuses gender fuckery with bootleg culture . Then it evolved into a book club for skateboarders (and friends) who are interested in developing a healthier version of masculinity.

Boys Do Cry started as a t-shirt design-and-screen-printing practice that examines gender and masculinity through pop culture, bootleg imagery, and music culture. Through themes of duality (angels & demons, sacred & profane, masculine and feminine) it reminds us to stay soft and not forget the songs that made us cry.

I created seasonal collections of shirt graphics, each with a distinct feel from the others, while being aligned with the core identity and narrative of the brand.

The combination of message, aesthetics and humor resonated with an overlapping Venn diagram of people, including the trans community, skateboarders, and artists.

The “Don’t Honk at Me...” bumper sticker unexpectedly took on a life of it’s own, even being reproduced as part of an installation by artist Alex Lukas at Printed Matter’s 2025 LA Art Book fair.

Phase 2: BDC Book Club

BDC Book Club is the next phase of Boys Do Cry. I was inspired by the Slow Impact skate conference in Arizona to try to take some of my ideas about gender and present them to the skateboarding community.

So I set up a weekly combination skate session and book club meeting where we’re reading Bell Hooks’ The Will to Change, the book that started my journey with gender and masculinity. I created a website to explain the concept and how it evolve out of the previous t-shirt brand, as well as bookmarks and tee shirts, flyers and other promo.