PSU Center For Entrepreneurship
Branding
Digital & Print Design
Digital & Print Design
In my time as graphic designer at the Portland State Center for Entrepreneurship, I created branding for Everyday Entrepeneur, a new program for student entrepreneurs. The design system is inspired by following your north star, creating actionable goals, and navigating your path as an entrepreneur.
Since its inception in 2012, the PSU Center for Entrepreneurship was created to provide a path for students and faculty to explore Oregon startup ecosystem.
While the PSUCE’s other programs are largely geared towards STEM students, Everyday Entrepreneur was launched to serve student entrepreneurs who are building practical businesses rooted in lived experience, local impact, and everyday problem-solving.
While the PSUCE’s other programs are largely geared towards STEM students, Everyday Entrepreneur was launched to serve student entrepreneurs who are building practical businesses rooted in lived experience, local impact, and everyday problem-solving.
The brand system takes Everyday Entrepreneur’s “Find Your Why” philosophy and expands it into a system of graphic elements representing navigation.
The “X” that marks the spot on the map represents an entrepreneur’s target—where they want to be. The transformation of the X into a star mirrors the transformation of a goal into a “North Star”—the underlying “why” that informs every decision the entrepreneur makes on their journey.
Click to view full brand book PDF
The “X” that marks the spot on the map represents an entrepreneur’s target—where they want to be. The transformation of the X into a star mirrors the transformation of a goal into a “North Star”—the underlying “why” that informs every decision the entrepreneur makes on their journey.
Click to view full brand book PDF
Brand Guides & Templates
I refined the brand application and created brand guides for all of the PSUCE’s programs, including Adobe and Canva templates for the marketing team to use.
I build out a Google Site for all of the brand guides to live along with links to the brand assets in Google Drive.
I build out a Google Site for all of the brand guides to live along with links to the brand assets in Google Drive.
Part of the PSUCE Eco-System
Everyday Entrepreneur is intended to fit into the same visual ecosystem as the rest of the CE’s programming. In my time there, I also revamped or refined brand guidelines for their other programs to create a cohesive visual world.
